The skincare philosophy of any cosmetic company says a lot about the value system of the company.
For example if a company is utterly determined to make the most effective and safe anti aging skin creams and lotions then there is high chance that their products will contain only the safest and most effective ingredients for your skin.
On the other hand if a company has only profit in mind then you can bet they'll try everything they can think of to make that profit even if it's at your expense.
I see this happening all the time. There are so many companies out there that use cheap and harmful ingredients so that they can make a profit. Even some of the more famous brands are guilty of this.
With that said I believe there are four (4) values every cosmetic company needs to have in order for it to have a positive skincare philosophy.
Here are the values.
1. Harmful Chemicals - The Company should aim to use only safe and pure ingredients. Any company that uses cheap and harmful chemicals like mineral oil has only their interest in mind. Avoid these companies like the plague.
2. Natural Ingredients - Secondly I believe that every skincare company should strive to use natural ingredients in their products. These are the only kind of ingredients that are safe to use on skin.
3. Customer Service - A great company should strive to offer the best customer service in the industry
4. Money Back Guarantee - A money back guarantee is a sign of confidence that the company has in its products. Every cosmetic company worth buying product from should offer at least a sixty (60) days money back guarantee.
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